We raise awareness in the community about their consumer choices and how they impact on the environment. Less single-use plastics means less waste going to landfill and less plastic in the environment to harm sealife and birdlife.

Retailers have a strong potential role in providing convenient alternatives to single use plastic bags to consumers at the point of sale. Whilst there is a basic level of knowledge and understanding of the environmental impacts of plastic bags amongst consumers, this has not been reflected in the uptake of reusable shopping bags. There is a strong need to provide convenient alternatives and drive consumer behaviour change.

There are several local environment youth groups who have strong interest in environmental protection, who can help engage our target audience, such as Youth Against Plastic. Bellingen boasts a vibrant local arts community that have the ability to engage a broad cross-section of the community in a meaningful and innovative way.